Product design for complex domains.
End-to-end, understanding user and business problems to decide what to build and why. My technical fluency bridges the gap between design and development, keeping stakeholders, engineers and users aligned. AI workflows keep me moving fast without losing rigour.
Right now I'm at Cera, redesigning care planning and building a new WCAG 2.2 compliant AI-native design system.
Work
Testimonials
Amy is the kind of designer who makes the whole team more capable. Her background in engineering gives her a technical fluency most designers simply don't have. She led the implementation of Claude AI for our design team and built out a designer repository so we could easily share and access prototypes.
Amy is an exceptional Senior Product Designer who brings the total package - empathy for our users, understanding of the business, beautiful designs and brilliant communication to bring senior management on board and knowledge-share across the entire business.
Amy has a deep understanding of how design, product and engineering come together within a complex business environment, which is extremely valuable to any team. She has a bias for getting things done and prioritises her work to maximise value for the customer.
Amy is an exceptional product designer whose process involves the user from the first stage to the last. She led the research and design for Onboarding 2.0, successfully managing significant stakeholder interest, and has demonstrated patience and resilience seeing difficult projects through to a positive conclusion.
About
Experience
Bio
I am a Senior Product Designer and Builder who thrives at the intersection of product discovery and front-end execution. I love the messy early stages of figuring out what to build, then staying hands-on as it takes shape in code.
Right now, I'm leveraging AI to close the gap between Figma and the codebase. I am actively building out a coded design system with UI components, semantic token architecture, agent instructions and Storybook documentation that keep design and engineering in perfect sync.
I am looking to lean more into a builder role where I can go beyond static specs and prototypes, directly shaping the code and systems that allow complex B2B products to scale rapidly without sacrificing accessibility.
