Product design for complex domains.

End-to-end, understanding user and business problems to decide what to build and why. My technical fluency bridges the gap between design and development, keeping stakeholders, engineers and users aligned. AI workflows keep me moving fast without losing rigour.

Right now I'm at Cera, working on accessibility, AI tools for field care supervisors and scoping out an all-new WCAG 2.2 compliant AI-native design system.

Work

About

Experience

Cera
Senior Product Designer · Jun 2025 – Now
Health and Social Care
Definition Health
Senior Product Designer · 2022 – 2025
Healthcare
Wayflyer
Senior Product Designer · 2021 – 2022
Finance
Pure360
Product Manager · 2020 – 2021
Marketing
Pure360
Lead UX Designer · 2015 – 2021
Marketing
Pure360
UX Designer · 2014 – 2015
Marketing
Crunch
Senior UX Designer and Developer · 2013 – 2014
Finance
Crunch
UX Designer and Developer · 2009 – 2013
Finance
Domus
Website and UI Designer · 2006 – 2009
Property

Bio

I'm a Senior Product Designer with a genuine love for the messy, complicated early stages of a project: the interviews, the contradictions, the moments where something starts to click. I'm at my best collaborating across disciplines to find solutions that are grounded in real needs and actually shippable.

Design systems are my sweet spot. My front-end background means I understand the constraints and possibilities of implementation, so the systems I design are built to work in code, not just look good in Figma. Lately I've been pushing further into that space, using AI tools and code to build and validate systems faster. I'm also good at the human side: getting teams on board and helping them actually adopt what's been built.

I'm drawn to problem spaces that feel meaningful, where the people using what you build really care about the outcome.