Helping B2B startups grow with thoughtful design and pragmatic delivery

I’ve been designing impactful solutions across finance, marketing and healthcare for over 15 years, solving complex problems with intuitive user experiences that scale.
As a bonus, I can understand and use front-end code to bring ideas to life 🪄

Work
A montage of design system elements including a switch, colour palette, buttons, progress and menu items

Creating a new design system to improve accessibility, efficiency and consistency

Healthcare
Design Systems
A montage of design system elements including a switch, colour palette, buttons, progress and menu items

Increasing Wayflyer's conversion rate by 25% with redesigned onboarding

Finance
Growth Design
A montage of design system elements including a switch, colour palette, buttons, progress and menu items

Improving efficiency with self-serve accounting platform connections

Finance
Growth Design
About

Experience

Senior Product Designer, Definition Health
2022 - Current
Senior Product Designer, Wayflyer
2021 - 2022
Product Manager, Pure360
2020 - 2021
Lead UX Designer, Pure360
2015 - 2021
UX Designer, Pure360
2014 - 2015
Senior UX Designer and Developer, Crunch
2013 - 2014
UX Designer and Developer, Crunch
2009 - 2013
Website and UI Designer, Domus
2006 - 2009
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